Thursday, December 22

The Long-Term Effects of Google Use

Google has been focusing an endless amount of focus on expanding it's depth of search. This should come as no surprise to anyone. It started as a web crawler. Now it indexes the world's images, word documents, excel documents, pdf documents, video, news, e-commerce (including eBay, Amazon, and every other mom & pop e-biz worth a damn on the internet), business locations, business numbers, residential numbers, map data, public transportation, more public transportation, e-mail, cell phones, desktops, and the list goes on. They provide the means for communication via e-mail, blogging, text messaging, and voice messaging. Soon, with the recent acquisition of one of Gaim's lead developers, interoperability with Gaim and expansion to video chatting will launch Gtalk into a league of it's own in digital communication. What else could we expect from a company with billions to shred.

Check out Google Calendar. Wait, they temporarily took it down. This just means that it wasn't quite perfect yet. Once it's released, who's to say they won't know the world's events (remember they already know mainstream events a la Google News) Google might contain, in it's index, the fact that I am going to the dentist on some idle Tuesday. They will know this because I will inevitably have to sign my life to them, literally, by accepting their ever so nonchalant terms of usage. Terms which will undoubtedly contain the rights to search all user data to provide cutesy "Google Ads" on the right hand side of each and every calendar.

Ever toy with Google Web Accelerator? You know those Google cached results that come in clutch when you're in a rush and realize your target site's server is "temporarily down for upgrade". Google is speeding up our internet surfing, with the use of their Firefox extension, by offering the target site's website straight from Google's blazing fast servers. So now Google has it's own version of the Internet. It's just as fresh as the content of the actual internet, yet it's served solely from top notch server nodes strategically placed globally and interlinked with fiber lines that they have been gobbling up with their ridiculous amount of capital. Om Malik recently wrote similarly on GoogleNet and Google's nationwide Wi-Fi efforts. I see GoogleNet becoming far more than a nationwide ISP that can target it's audience. I see their proprietary network consuming the Internet as we know it, restructuring the information in a highly closed, yet efficient fashion (as it's already doing), and serving it up packaged nice and pretty just as Google always does. Sure, the Internet will still exist. However, what motivation will generic MySpace User XYZ have to break out of Google when in search of movie times, music lyrics, Brad Pitt pictures, blogging, sex tips, or gay rights movement information.

To further portray the strength of Google's restructuring of information check out Wahib's Middle East Restaurant presence on Google Local. The entire page is apparently machine generated using Google's fabulous information extraction algorithms from the pages it has crawled, cached, dismantled, databased, and analyzed.

If the Internet is defined as an interconnected network of computers with the sole purpose of information distribution, then Google not only owns the Internet but has silently created their own.

GoogleNet = Internet 2.0 Beta (since we all know Google strictly adheres to the perpetual beta model)

So I ask, what will the long-term effects of continued Google use be? I'm not quite sure I want to know.

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At 7:44 PM, Anonymous Anonymous said...

That's pretty moving. Some day someone will search your name and see what I wrote. Maybe it already happened.


At 8:20 PM, Blogger valentine! said...


And hurray for the gays, and their google searching.

I already know the long term effects. The long term effects are nano bots!
That's right, I said it, we're all going to become big nano bots. Yeah that's right I said an oxymoron as well.

Ps. great job on your first post Angelo, this made me smile like an elephant if elephants could smile.

At 6:37 PM, Anonymous Hi ya said...

Hi ya was just blogging and saw your blog and thought it was nice so I should drop in and say Hi ya. Anyways I would be interested in exchanging links if you are up for it.

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